Two years have passed since there was any activity inside the building that formerly housed Armstrong Athletic Club in southeast Gastonia.
Early next year, the long dormant space will gain some new life, when a new health and fitness venture opens in the space at 3372 Robinwood Road.
The owners behind what will be known as The Optimum Result – or ‘The OC’ for short – are well aware of the competition they face around a couple of corners. The two-year-old Warlick Family YMCA has become a major draw just a mile north on Robinwood Road, while a new Planet Fitness is slated to open soon just a half-mile to the west.
But Trey Miles, Ken Neeld and Greg Mosely believe what they are offering will fill a void in the local market and offer a more high-end, focused product. And by keeping their membership base to between 500 and 1,000 people, they believe they will be able to devote more time and attention to their clientele.
“Our strategy is to bring the best fitness concepts, but all under one roof,” said Miles. “We’re taking a luxury health club and adding in things like a pilates studio, a bar, yoga and more. There’s nothing really like this in Gastonia.”
Neeld said they will offer a traditional gym with Hammer Strength plate-loaded equipment, a full section of free weights, and a cardio deck with 11 different types of machines. But apart from that, they’ll offer boxing boot camp classes, functional fitness programs, and racquetball courts. They’ll also have executive-style, full-service locker rooms that can accommodate business men who need space to comfortably hang a suit.
“We want people to come in because of the group experience, and because of our certified personal trainers,” said Neeld, a Gastonia resident. “We want to give a white-glove-level approach and a concierge experience here. But we’re not going to be ‘elitist’ by any means.”
Miles is a Cramerton resident who has been a personal trainer for 15 years, while Mosely has been in the fitness industry more than 40 years and has owned a number of different clubs. Neeld is bringing a sales and marketing background to the team.
Together, they have signed a 10-year lease for the 14,400 square-foot building. It was built and is still owned by Donald and Mary Doctor, who ran Armstrong Athletic Club from 2005 to 2017.
In coming up with The Optimum Result as a business name, Neeld said they were drawing on the notion that everyone’s optimum state of fitness is different.
“So we will do a full sit-down analysis and talk about your goals, so we can optimize your individual goal and best state,” he said. “We’re all about driving results and optimizing your individual best state. So you’ll have an accountability coach and a custom design that fits that.”
They plan to do that with a surgical precision, and like the continuity of the club being called ‘The OR’ – in the sense of it being an operating room.
Other gyms and fitness centers offer various types of group classes, but The Optimum Result’s will be more technologically driven and heart rate monitored, Neeld said.
“They’ll be app-based and you will see your results during the class,” he said. “We’ll be using cutting edge concepts and group styles, and we’ll have the ability to change and be flexible over time.”
One of the fitness center’s taglines will be “smarter workouts, faster results,” said Miles, who will oversee day to day operations.
“My goal is to create an environment where trainers and clients can be really successful,” he said.
Members will get an access pass that gets them into the gym. Then those who want to add group classes can pay more.
Pre-enrollment has already begun, and they will be offering various membership specials as they approach their target opening in late January or early February, he said.
“We will be very aggressive and competitive with regard to price,” Neeld said.
Miles said they will offer introductory rates for the first 200 members to join, and anyone with further questions about pricing can call 704-215-6706.
You can reach Michael Barrett at email@example.com or on Twitter @GazetteMike.